Pollex Media at Florida State University: Short-Form Workshop + Mentorship
Leo Georgi speaking at Florida State University School of Entrepreneurship Mentor Night
It was an honor to be invited to Florida State University to lead a workshop on building your brand with short-form social media content. Through FSU’s entrepreneurship community, I’ve had the chance to speak, mentor, and share practical strategies with founders, creators, and students building real businesses here in Tallahassee and across Florida.
At Pollex Media, our mission is simple: create video content that doesn’t just look good, but drives results. Whether that’s short-form content for Reels/TikTok/Shorts, testimonial videos, commercials, or brand storytelling, the goal is always the same: help businesses earn attention and turn that attention into trust, leads, and growth.
What we covered in the workshop
Leo Georgi speaking at Florida State University short-form workshop in Tallahassee
This workshop was built to be practical and repeatable. Here are a few of the core ideas we taught:
Hooks win. If you don’t earn attention in the first 1–2 seconds, people scroll.
Short-form is a system, not a random task. Content should be planned, consistent, and tied to business goals.
Clarity beats complexity. The best videos communicate one clear idea fast and consistently.
Storytelling converts. People don’t buy the “best business,” they buy the business they trust.
Why this matters for Tallahassee businesses
Tallahassee has high-quality businesses and entrepreneurs, but too many rely on word-of-mouth alone. Today, your online presence is often the first impression. Consistent video content builds credibility at scale and makes it easier for the right customers to choose you.
If you’re looking for video production in Tallahassee, Pollex Media helps businesses across Florida create content that performs, including:
Short-form social content (Reels, TikTok, Shorts)
Video ads and commercial content
Documentary-style brand storytelling
Testimonials and founder videos
Strategic content planning
InNOLEvation Challenge Judge (2025–2026) + Video Semifinalist Training
I was also invited to serve as an official 2025–2026 InNOLEvation Challenge Judge at Florida State University. As part of that, I’m hosting a Zoom training for the semifinalists this Friday on how to create a strong video for their presentation, including what judges pay attention to, how to structure a clear message, and how to deliver a video that builds confidence in the idea.
This is exactly the type of work Pollex Media focuses on: helping founders and teams communicate clearly on camera and turn ideas into compelling video stories.
Workshop highlights (Instagram)
We shared a few moments from the workshop on Instagram:
Official FSU pages
FSU event listing: https://calendar.fsu.edu/event/workshop-build-your-brand-with-short-form-social-media-content
FSU announcement: https://announcements.fsu.edu/article/branding-workshop-build-your-brand-short-form-social-media-content
If you’re building in Tallahassee or anywhere in Florida and want video that drives leads (not just views), we can help.
Want Pollex Media to speak, mentor, or train your team?
If you’re an organization, business group, or campus program looking for a workshop or keynote on short-form content and brand growth, reach out here: Contact Us
If you’re a business ready to grow with strategic video content, you can also request a quote and we’ll respond within 24 hours.
Let’s build something remarkable.
